You have a wonderful web site that looks great and presents a professional image for your business. You have a great range of products or services to offer, but something is missing. You are not getting traffic to your website. What do you do?
Search Engine Optimization is a series of strategies with the goal of boosting the visibility of your website within the search engines. More visibility means a dramatic increase in customers or clients. We want to put you on the first page of the major search engines, making you more visible and driving new customers to your business. Every day you are not in the top pages you are losing potential income and customers to your competitors.
Our SEO services start with an analysis of your website and your competition. We identify the search terms (keywords) your potential customers are using when they want to buy products or services like yours. Armed with this valuable knowledge we can begin the process of ensuring that your website gets seen by as many of your potential customers as possible.
The first stage is to make any necessary changes to your website. This is called ‘on-site optimization’ and it is all about making sure that the search engines can navigate your site and categorise it correctly. It is very common for a website that has not been designed with SEO in mind to have issues that effect how high it ranks in the search engines. We make sure that all of these issues are fixed and make the structure and content of the site search engine friendly. This may include tweaking the structure of your site, the names of pages, how your pages link together. Usually when a site has not been designed with search engine optimization in mind, additional content is needed in order to ensure that your site can rank for the search terms your potential customers are using.
Once your site has been optimized we can begin the ongoing work of building links to your website. This is called ‘off-site SEO’ and it is all about getting other websites to link to your website. The search engines see a link to your website as a ‘vote’, to rank higher in the search engines you need to get lots of links from the right places. We start with an intensive link building campaign to establish your site. This can often be all it takes to get your site on the first page of Google, however, if you stop at that then this success will be short lived and your site will soon lose it’s rank. For this reason we always recommend that you subscribe to one of our monthly link building packages as this is the only way to keep your site highly ranked.